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There are TV shows, by virtue of their visual achievements or their position in our pop culture, that could support a theatrical window. Given how much of an epic failure Inhumans was - both narratively and commercially - I doubt IMAX is considering investing in another TV production anytime soon.

The theater event came six months after the episodes were initially broadcast on HBO broadcast, and while the box office didn’t set the world on fire, it did demonstrate that - for certain TV properties - fans are willing to spend money to watch episodes in theaters, even after they have already seen them on TV. In 2015, IMAX screened the final two episodes of Game of Thrones Season 4. Still, there are ways to break out of the traditional TV distribution model, as IMAX demonstrated with Inhumans and with Game of Thrones before that.

Sadly, this hair is almost immediately chopped off on the show, presumably a budgetary decision given the CGI necessary to make this wig move. Medusa (Serinda Swan), Queen of the Inhumans, has prehensile hair.

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It’s also way cheaper to make a TV show that looks good on a TV screen than it is to make a TV show that looks good on a movie screen. Not only is the TV model not set up for theatrical distribution, but it’s also way cheaper to slap a movie or TV show on a streaming service a company already owns than to distribute it in theaters. TV portals are sucking up most of our movies, but the reverse isn’t true. More and more, movies would be making their debut, not in theaters but as only accessible through at-home devices like TVs, laptops, tablets, and phones.įor those who value (and who can afford) the collective film-going experience, there are fewer and fewer opportunities to see event movies actually at the movies. Even in 2017, we were already starting to see a conflation of the cinematic and television distribution models in the form of streaming services. I love this ambition, and it’s the kind of game-changing model that Marvel has pulled off in other aspects of its development as a company.

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Two weeks before the series premiered on ABC, it would debut in IMAX Theatres around the world, making it the first TV show ever to premiere in IMAX. The show - which made its TV debut on Septembegins in Attilan, a secret, ostensibly high-tech Inhuman city on the moon.Ī big idea- Marvel’s Inhumans was a co-production between Marvel Television and IMAX Corporation (in conjunction with ABC), and the corporate entities had larger-than-life plans for the next Marvel story. Marvel’s Inhumans was to be the first MCU project that centered the Inhuman Royal Family, characters first introduced by Stan Lee and Jack Kirby in 1965’s Fantastic Four#45. Perlmutter got the Inhumans in the divorce, and the feature film plan was scrapped.

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However, a 2015 reorganization at Disney-owned Marvel Entertainment led to Marvel Studios and Feige breaking free of Marvel Entertainment CEO Ike Perlmutter’s control in favor of Disney studio chief Alan Horn. Most diehard fans presumed this introduction was a way to introduce viewers to the concept of Inhumans before their planned feature film premiere in Phase 3 of the MCU. They were first adapted into live-action form in the second season of Agents of SHIELD, where they mostly popped up as characters who believed themselves to be human until they suddenly developed superpowers after being exposed to Terrigen Mist. Inhumans are a race of altered human beings with dormant superhuman genes that can be activated through a process known as Terrigenesis. (Not to mention my personal favorite, Freeform’s Cloak & Dagger.) Meet the Inhumans It was run by Jeph Loeb, who found moderate success with projects like Agents of SHIELD, Legion, and Netflix’s slate of interconnected Marvel superhero stories. Prior to that, however, Marvel Television was its own entity under the corporate umbrella. In 2019 - likely, in part, because of failures like this one - Marvel Television was officially folded into Marvel Studios, with Kevin Feige taking over creative control for the production division’s many projects. To be fair, Marvel’s Inhumans wasn’t Marvel Studios’ failure it was Marvel Television’s failure.

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